Black Rifle Coffee Company Aims to Provide Great Coffee & FoodMay 24, 2021
ADDRESS: 1909 S Telephone Road
Monday – Friday
5:30 a.m. – 10:00 p.m.
6:00 a.m. – 9:00 p.m.
After six years of exploding popularity selling premium coffee by subscription, the veteran-owned Black Rifle Coffee Company is in the midst of a new expansion into brick-and-mortar stores across the U.S. Jeff Roberts, Owner and Partner at RST Coffee Holdings is heading up Phase One of Black Rifle’s store openings. Roberts can barely disguise the excitement in his voice as Moore’s Black Rifle Coffee location gets closer to its May opening date.
“We’re just so excited to be a part of the Moore community and the greater Oklahoma City area,” said Roberts. “This area was on our radar from the beginning, and it was just perfect timing to have a tremendous space like this open up just off of I-35 and 19th Street.”
Black Rifle Coffee was born in the mind of Evan Hafer, a former Green Beret who served multiple tours of duty in some of the most dangerous, war-torn places on earth.
“Part of Evan’s daily morning ritual was brewing high-quality coffee for his fellow service members,” said Roberts. “That was just a passion of his that he developed over time, something that he had a real gift for doing.”
Around six years ago, after Hafer left the military, he decided to turn that passion into a career, roasting his own beans in his garage, and Black Rifle Coffee Company was born out of that. As a veteran, Hafer was committed to making it part of its business mission to support veterans, police officers, and first responders.
“You’ll find that goal present throughout Black Rifle Coffee,” said Roberts. “It really is something that the brand stands for, and we’re committed to doing it in tangible ways.”
The first five years of the company’s existence was as an internet-based subscription company. Roberts says he became a fab of Black Rifle Coffee when he was the Senior Vice President of Global Retail and Merchandising for 5.11 Tactical, a clothing company that sells uniforms and tactical equipment for law enforcement and public safety personnel. The chain has a local store near Quail Springs in the North OKC area.
“I was just blown away by the attention and the fan base for Black Rifle,” said Roberts. “Evan just has this gift and a discerning taste for the highest quality coffee, so customers have come to expect that any time you grab a cup of Black Rifle Coffee.”
5.11’s CEO at that time, Tom Davin, moved to the CEO position at Black Rifle Coffee and Roberts says it was just a matter of time until that turned into a partnership that is rolling out these new brick-and-mortar locations. The Moore location will be the fourth Black Rifle Coffee location to be opened by his franchising company. Two opened within the last couple of weeks, one in San Antonio, one in the Dallas area, and one in Clarksville, Tennessee. He can’t wait for Oklahomans to set foot in the new store on Telephone Road in Moore.
“We designed this to be a bright and open community space where we want people to come and be welcome,” said Roberts. “We have about 1000-square-feet indoors and a 2300-square-foot patio along with WiFi and a lot of electrical outlets, so we want folks to come in to relax and enjoy our coffee and our menu.”
Coffee is at the top of that menu. Roberts promises that you’re going to experience the passion for coffee and service that permeates the company from the moment you step into the store. Customers will find all of their favorite types of hot and cold coffee items on the menu, including Americanos, Cappuccinos, Espressos, Lattes, Mochas, and Chai Teas.
“These guys are passionate about every single cup of coffee we brew for our customers,” said Roberts. “We have a custom pour-over where they grind. They’re grinding the beans right in front of you, so you get the purest and freshest cup of coffee possible. It’s a full dedication from top to bottom, all the way across the organization.”
Roberts says customers will also enjoy a menu of baked goods and sandwiches that use fresh, locally sourced ingredients.
“We have this thing called a Maple Bacon Bomb,” said Roberts, “It’s like a giant cinnamon-type of roll but with a maple spread and bacon. We’ll also have a green chile kolache and some different sandwiches, including a turkey, club, and Caprese sandwich that we think folks are just going to love.”
Black Rifle Coffee’s presence will also include a commitment to being an active partner in the community. Roberts says the company will be looking for ways to engage with the local community for ongoing ways to support veterans, police, firefighters, first responders, and the community at large. The company will ultimately employ somewhere between 30 and 40 local workers. The store-opening staff is going through an intense two-week training program that will prepare them to serve customers at the highest level.
“I think that’s one of the main things we want folks in Moore and the OKC area to know,” said Roberts. “We are fully dedicated to being an important and engaged part of this community.”
The new Black Rifle Coffee Company store is now open and currently still looking to hire staff. If you're interested, drop by the store to fill out an application.